These days, many people are making money as freelancers. Some people have even started calling the US the freelancing nation, and in large part, this is due to the fact that many millennials and Gen Zers value time, flexibility, and entrepreneurship in the workplace. There are freelancers out there making money from web design, and others making money from their engagement on Instagram. As a writer, you’re thinking of starting a freelance writing business. After all, content is king these days, and companies of all kinds are looking for writers who can freelance work for them.
So if you’re ready to make your freelance writing business a success, follow these tips. You’ll be making money in no time!
1 Get some writing experience
One of the biggest challenges of making it in the freelance world–whether you’re a writer, designer, or photographer–is breaking in. There are so many other people out there with a similar skill set, and you need to find a way to set yourself apart from them. As a writer, luckily, there are lots of opportunities for breaking into the writing industry. Everyone needs writers these days, and if you’re willing to work for free at first, you can build up your portfolio quickly.
You can go on a site like Angel.co, where many startups offer internships in content writing where you can practice your skills. You can also volunteer for an NGO of your choice, which will not only hone your writing skills about also help you make the world a better place. For example, there’s Letters Against Depression and this list from Bustle exploring literary organizations for literary-minded people who want to write and edit for free.
Considering that 36 percent of the US workforce was freelancing in 2017, getting this experience down will make a huge difference to potential employers and clients.
2 Set up a beautiful website
Once you’ve got some experience, you need a base of operations for your freelance writing business. And in 2018, this means having a website that’s stunning. If you can’t pay a web designer, you can always get a cheap domain name and design your site with an easy-to-use site builder like Wix or Weebly. In your site, you need to have a simple main page with an image and your business’s name, and other sections, like your portfolio and about me, to detail your experience and education. If you choose to blog (which we recommend) you can include that section, too.
It’s also very important to make your website mobile-friendly. Everyone’s on their phones these days, and chances are your clients will find you while scrolling through their phones. So far in 2018, mobile Internet traffic made up 51.2 percent of Internet traffic, and it’s sure to rise in the future. Additionally, this will up your site’s search engine optimization (SEO), which is essential for any business’s success. To learn more about how to optimize your site for mobile, check out these tips from Pagely.
3 Blog–and blog some more
Blogging is one of the most important aspects out there for any business looking to market itself. After all, 75 percent of businesses in 2016 increased their content marketing budget. It’s one of the best ways to get new clients, and once they’ve started reading your advice, they’re likely to come back for more when it’s well-written and useful. For someone running a freelance writing business, you have the additional benefit that it’s a great way to show off your writing skills. After all, if a potential client needs blog posts written, and they see how good yours already are, you’ll get the job offer faster than someone else applying.
To write the most effective posts, you’ll want to research your potential customers. If it’s someone looking for a content writer, you can write posts like “5 Ways To Write a Great Blog Post” and “5 Apps That Will Make Editing Your Content Way Easier.” Using analytics makes a difference, too: to learn more about how analytics can help you understand your customers, check out this article. And, of course, you need to write high-quality content to show what a good writer you are. To learn more about how to be most effective with your blog posts, check out this free guide from HubSpot.
HubSpot also offers free certification courses, so if you think you need to up your social media or writing skills, you can check them out.
Now that you’ve got some experience and set up a great online profile, it’s time to get started as a freelance writer. Check out job postings online, and start applying, and soon your freelance writing business will be a success!
What do you think your greatest challenge will be when it comes to making your freelance writing business a success?